To immediately discover some long tail research terms, there are a number of free tools that are available such as LongTailPro, WordStream, or Keyword Tool Pro. These advertisers bid on long tail keywords and the cost per click, and because there is less competition, the cost per click is lower. Today, the long tail search business is far more valuable to Google and its advertisers who pay for search marketing.
In Google search results, main keyword search terms account for about 10 to 15 percent of all searches and long tail keywords account for the rest. Long tail keywords refers to a graph that shows a high incidence of an event at the start and a trail-off in a ‘long tail’ of low incidence. Remember, keywords determine the success of your search engine optimization (SEO) and pay-per-click (PPC) advertising, so in the world of online marketing they are a universal currency. Google has shifted towards question-based search, which means that their search algorithm is looking more widely for related search terms, not verbatim core keywords. Whereas for years it was mostly centered strictly on keywords and phrases, Google now aims to look more at intent-based search. Over the last few years, Google has shifted its method of keyword priority for top-ranking pages and search queries. Generally speaking, searchers who use these keywords are often more likely to be closer to a point-of-purchase making them especially valuable keywords for you to target, if you know what you’re looking for. Long-tail keywords are longer, and therefore usually much more specific keyword phrases that visitors use in search. In case you haven’t heard yet, long tail keywords matter: a lot.
Video 5.0 Long Tail Keywords and Intent Based Search (Time: 8.07) If you have any questions or comments, don’t hesitate to reach out to me directly.
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